Bookstagram turned out to be a platform for me to connect with people through books. “I’m an introvert and books have always been my companion. The lockdown came as a much-needed time for the aspiring assistant director to revisit his appetite for literature after college days. Must-read: Yaar Intha Ravanan by NKS ThiruchelvamĬultivating a daily reading habit not only introduced Murugan K to bookstagram but also transformed his personality.Instagram: Currently reading: Ponniyin Selvan by Kalki Krishnamurthy.It has so much to offer and until you immerse yourself in the ocean, you wouldn’t know,” he sums up. “We need to first acknowledge the potential of Tamil literature. One of his new initiatives is author of the week, where he shares trivia about authors whose work he enjoyed reading. But if we tap the potential effectively then it can go places,” he assures. Unlike English bookstagram with worldwide readerships, ours is small and intimate. I’m glad that I’ve been able to achieve as much as I can in this limited space and time. “I’ve had people reach out from different parts of the world and thank me for kindling the curiosity in them for Tamil books. He also hosts Clubhouse book discussions. My audience from both sides of the aisle have given me excellent feedback on my Tamil language and have admired certain significant work in Tamil literature,” says the Colombo-based advertising professional.īesides book reviews, the bookstagrammer regularly posts polls, quizzes, shares trivia and ensures the page is interactive. “One of the objectives was to promote Tamil books to a non-Tamil speaking audience, and also promote English books to a Tamil-speaking audience. There’s so much hope, inspiration and information on Dhibendran Selvarajah’s bookstagram account, which is just five months old. Must-read: Karuvaachi Kaviyam by Vairamuthu and Ratham Ore Niram by Sujatha.Instagram: Currently reading: Chinna Nool Kanda Nammai Siraipaduthuvathu by Sivasankari.My dream is to set up a small library and preserve gems like Ponniyan Selvan, Velpari and more for generations to come,” she sums up. The dynamics of English bookstagram is different and we must not compare ourselves with that. We can keep reviews bilingual or use voice-overs so that everybody understands. We need to look at how books can be used as a tool to promote our culture and history. The minute things become free, the quality stoops to a grade lower. “We shouldn’t look at this as a business. Nivethaa requests fellow bookstagrammers to purchase books from local shops or borrow from libraries.
As regional language bloggers, if we want to monetise our reviews with collaborations then we need to have a connection with publishers and writers which may still take a long time,” she says. We have problems at the grassroots level to resolve before talking about just bookstagram. “From accessibility to affordability, there are so many disparities between Tamil and English literature. Her account offers an assortment of poems, memes and reviews with a common goal to promote Tamil literature. The Tiruppur-based college student did not restrict herself to sharing book reviews. The pandemic sure pulled many towards reading and one among the many who enjoyed the fruit of it is Nivethaa.
Bookstagram has good prospects as a career, provided you utilise it accordingly,” he says. “That’s a different ball game and requires investment. He plans to venture into other mediums of reviewing like YouTube. His page offers a plethora of genres such as supernatural, self-help, philosophy and anthology. This trend can help budding authors to promote their books by collaborating with us,” says the Coimbatore native. By voicing my views, I’m able to hold a reader’s attention and document my opinion on a specific book. Bookstagram has taken my love for the subject to another level. “My Tamil classes inspired me to join a library, and reading became an addiction.
Raghava credits his Tamil teachers, who shaped his perspective in his formative years. You feel validated when somebody appreciates and resonates with your reviews. “There’s so much analysis and introspection that goes into penning a summary. It’s been over seven months since event manager Raghava Santhosh started his Tamil bookstagram account. Vaishali Vijaykumar speaks to eight bloggers from the budding community, who share their insights on regional literature and the promising trend of the youth promoting these works - one review at a time. The hashtag #tamilbookstagram catapulted to over 5,000 posts in a year. Being mostly solitary and indoors, a brigade of young bibliophiles turned this adversity into an opportunity by posting reviews of some of their favourite works in Tamil literature.
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